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Joico

Joico

With a history in developing salon-professional haircare for decades, Joico products are built to improve your hair’s strength, shine, colour, and overall health. Joico; the joi of healthy hair. 

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    Joico Moisture Recovery Conditioner - 250ml

    Joico

    It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tir...

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    Original price $33.95
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    Joico K-Pak Liquid Reconstructor - 300ml

    Joico

    This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stresse...

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    Joico Blonde Life Brightening Conditioner 1L

    Joico

    Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a ...

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    Original price $135.80
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    Joico Blonde Life Brightening Shampoo 1L

    Joico

    There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinar...

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    Joico ICE Spiker Styling Glue 150ml

    Joico

    This styling gel is a water-resistant styling glue with extreme resins and vinyl derivatives for grip. It gives the ability to create any shape, in...

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    Joico Power Whip Whipped Foam 300ml

    Joico

    Hold : 9/10 When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s...

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    Joico Blonde Life Brilliant Glow Brightening Oil 100ml

    Joico

    Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a singl...

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    Joico Moisture Recovery Treatment Balm - 250ml

    Joico

    Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in ...

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    Joico Moisture Recovery Shampoo - 300ml

    Joico

    When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. ...

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    Joico K-Pak Clarifying Shampoo 300ml

    Joico

    Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...

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    Joico Hydrasplash Conditioner 1L

    Joico

    Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brill...

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    Original price $136.00
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    Joico Blonde Life Violet Conditioner 1L

    Joico

    Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair eve...

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    Original price $135.80
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    Joico Blonde Life Violet Shampoo 1L

    Joico

    You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly b...

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    Original price $113.16
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    Joico K Pak Color Therapy Conditioner 1L

    Joico

    Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditione...

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    Original price $135.80
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    Joico K-Pak Color Therapy Shampoo 1L

    Joico

    This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

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    Original price $113.16
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    Joico K-Pak Reconstructing Conditioner 1L

    Joico

    On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and drynes...

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    Original price $135.80
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    Joico K-Pak Reconstructing Shampoo 1L

    Joico

    Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fo...

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    Original price $113.16
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    Joico Hydrasplash Shampoo 1L

    Joico

    Even fine-to-medium hair gets thirsty… and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydr...

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    Original price $113.00
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    Joico Hair Shake Liquid-To-Powder Finishing Texturizer 150ml

    Joico

    You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can gen...

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    Joico Body Shake Texturizing Finisher 250ml

    Joico

    There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush...

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    Joico JoiGel Firm 250ml

    Joico

    Styling Gel. There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a...

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    Joico JoiGel Medium 250ml

    Joico

    Hold : 4/10 Styling Gel. There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything styler that protects h...

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    Joico Zero Heat Air Dry Styling Crème for Fine/Medium Hair 150ml

    Joico

    Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz a...

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    Joico Zero Heat Air Dry Styling Crème for Thick Hair 150ml

    Joico

    Joico's Zero Heat Air Dry Styling Creme gives hair that effortless, air-dried look, but without the frizzy unruliness that comes with those blow-dr...

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    Joico Humidity Blocker + Protective Finishing Spray 180ml

    Joico

    Protective Finishing Spray. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against pollution*—all while also ...

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    Joico Heat Hero Glossing Thermal Protector 180ml

    Joico

    Glossing Thermal Product. Heat Hero doesn’t just guard against potential damage—it also reduces the appearance of split ends in the process. Heat a...

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    Joico Weekend Hair Dry Shampoo 255ml

    Joico

    The Weekend Hair Dry Shampoo uses rice starch to absorb excess sebum at the roots, leaving hair feeling fresh and clean. The dry shampoo contains a...

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    Joico Dream Blowout Thermal Protection Crème 200ml

    Joico

    Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hai...

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    Joico Rise Up Powder Spray 9g

    Joico

    Powder Spray. Raise the stakes—and flat hair. Hair is instantly and beautifully volumized, full, and uplifted. The power of this powder styler lies...

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    Joico JoiWhip Firm Hold Design Foam 300ml

    Joico

    Firm Hold - Design Foam. Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Foam style...

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    Joico JoiMist Firm Finishing Spray 300ml

    Joico

    Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...

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    Joico JoiMist Medium Protective Finishing Spray 300ml

    Joico

    Protective Finishing Spray. JoiMist Medium gives you just the right amount of hold while locking out humidity and particle pollution for healthy-lo...

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    Joico Flip Turn Volumising Hairspray 300ml

    Joico

    It’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made th...

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    Joico Power Spray Fast Dry Finishing Spray 300ml

    Joico

    Hold : 10/10 Our pride and joy – and the product everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold… the...

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    Joico Defy Damage Invincible 180ml

    Joico

    Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of...

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    Joico Defy Damage Sleepover 100ml

    Joico

    Rise and shine with Defy Damage Sleepover, our bedtime bond strengthener that nourishes hair while you sleep. With a brilliant formula that fortifi...

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    Joico Defy Damage Protective Shield 100ml

    Joico

    A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guard...

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    Joico Defy Damage Protective Masque 150ml

    Joico

    This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more prote...

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    Joico Defy Damage Protective Conditioner 250ml

    Joico

    Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love It Helps prevent and protects from daily damag...

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    Joico Defy Damage Protective Shampoo 300ml

    Joico

    With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...

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    Joico Tint Shot Dark Brown Root Concealer 72ml

    Joico

    That colour appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes...

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    Joico Tint Shot Blonde Root Concealer 72ml

    Joico

    That colour appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes...

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    Joico Tint Shot Black Root Concealer 72ml

    Joico

    That colour appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes...

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    Joico Tint Shot Light Brown Root Concealer 72ml

    Joico

    That colour appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes...

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    Joico Color Intensity Color Butter Green 177ml

    Joico

    They’ll be green with envy when you indulge in this deeply moisturizing -yet-weightless hair treatment — it actually chills out damaged cuticles an...

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    Joico Color Intensity Color Butter Blue 177ml

    Joico

    Ever look at a gorgeous ocean and think, that’s exactly the pop of intense blue I want on my hair right now? With Color Butter Blue, you don’t have...

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    Original price $31.95
    Current price $27.95
    $27.95 - $27.95
    Current price $27.95

    Joico Color Intensity Color Butter Red Rouge 177ml

    Joico

    Fight the fade and quench your thirsty strands with the ultra-moisturising Color Butter Colour Depositing Treatment by Joico. A rich, yet featherwe...

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    Original price $31.95
    Original price $31.95 - Original price $31.95
    Original price $31.95
    Current price $27.95
    $27.95 - $27.95
    Current price $27.95
  • Original price $31.95
    Original price $31.95 - Original price $31.95
    Original price $31.95
    Current price $27.95
    $27.95 - $27.95
    Current price $27.95

    Joico Color Intensity Color Butter Purple 177ml

    Joico

    It’s royal for a reason: Purple inspires passion…especially a passion for fun, fashionable hair. The kind you get with this deeply moisturizing-yet...

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    Original price $31.95
    Original price $31.95 - Original price $31.95
    Original price $31.95
    Current price $27.95
    $27.95 - $27.95
    Current price $27.95

Serving the hair and beauty industry for decades, Joico is all about creating the joy of healthy hair. For Joico, overall hair health is one of the most important things about achieving great looking hair, year-round.

Joico’s hair products are designed to improve the hair’s strength, shine and health with every use. With salon-professional haircare products targeting hydration, moisturisation, and colour, you can achieve incredible hair with Joico no matter your hair type or concern.

Featuring a wide range of shampoos and conditioners designed specifically for coloured hair, Joico products are a must for anyone who wants to extend the life of their hair colour and return their hair to full health.

Troya Beauty is one of the only official Australian stockists of Joico haircare products