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Joico

Joico

With a history in developing salon-professional haircare for decades, Joico products are built to improve your hair’s strength, shine, colour, and overall health. Joico; the joi of healthy hair. 

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    Joico K-Pak Reconstructing Conditioner 1L

    Joico

    On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and drynes...

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    Joico Blonde Life Brightening Shampoo 1L

    Joico

    There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinar...

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    Joico Moisture Recovery Treatment Balm - 250ml

    Joico

    Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in ...

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    Joico K-Pak Clarifying Shampoo 300ml

    Joico

    Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...

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    Joico Hydrasplash Conditioner 1L

    Joico

    Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brill...

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    Joico Blonde Life Violet Shampoo 1L

    Joico

    You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly b...

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    Joico Dream Blowout Thermal Protection Crème 200ml

    Joico

    Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hai...

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    Joico Humidity Blocker + Protective Finishing Spray 180ml

    Joico

    Protective Finishing Spray. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against pollution*—all while also ...

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    Joico Blonde Life Brightening Shampoo 300ml

    Joico

    There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary...

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    Joico Moisture Recovery Conditioner - 250ml

    Joico

    It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tir...

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    Joico K-Pak Liquid Reconstructor - 300ml

    Joico

    This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stresse...

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    Joico K-Pak Reconstructor - 150ml

    Joico

    This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technolo...

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    $40.95
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    Joico Blonde Life Violet Conditioner 1L

    Joico

    Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair eve...

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    $135.80
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    Joico Hydrasplash Shampoo 1L

    Joico

    Even fine-to-medium hair gets thirsty… and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydr...

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    Joico Body Shake Texturizing Finisher 250ml

    Joico

    There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush...

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    Joico Color Balance Purple Shampoo - 300ml

    Joico

    May the force be with you: We think this shampoo deserves honorable mention for its ability to give the phrase "to serve and protect" a whole new m...

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    Joico K-Pak Intense Hydrator 1000ml

    Joico

    Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment tu...

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    Joico Weekend Hair Dry Shampoo 255ml

    Joico

    The Weekend Hair Dry Shampoo uses rice starch to absorb excess sebum at the roots, leaving hair feeling fresh and clean. The dry shampoo contains a...

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    Joico JoiWhip Firm Hold Design Foam 300ml

    Joico

    Firm Hold - Design Foam. Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Foam style...

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    Joico JoiMist Medium Protective Finishing Spray 300ml

    Joico

    Protective Finishing Spray. JoiMist Medium gives you just the right amount of hold while locking out humidity and particle pollution for healthy-lo...

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    Joico Defy Damage Invincible 180ml

    Joico

    Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of...

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    Joico Defy Damage Protective Masque 150ml

    Joico

    This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more prote...

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    Joico Defy Damage Protective Shampoo 300ml

    Joico

    With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...

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    Joico Tint Shot Dark Brown Root Concealer 72ml

    Joico

    That colour appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes...

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    Joico Blonde Life Brightening Conditioner 250ml

    Joico

    Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a s...

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    Joico Color Infuse Red Conditioner - 250ml

    Joico

    Nourishes and protects hair, Revives vibrancy of red hair, Paraben-free, Reduces breakage by more than 53%.

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    Joico Joifull Volumizing Conditioner - 250ml

    Joico

    Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

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    Joico Joifull Volumizing Shampoo - 300ml

    Joico

    We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh do...

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    Joico Moisture Recovery Shampoo - 300ml

    Joico

    When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. ...

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    Joico Color Therapy Luster Lock Treatment - 140ml

    Joico

    Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing w...

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    Joico K-Pak Reconstructing Shampoo 300ml

    Joico

    Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps for...

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    Joico Youth Lock Treatment Masque - 150ml

    Joico

    Joico YouthLock Masque 150ml is a nourishing hair treatment that helps reduce hair fall, boost shine, and improve the overall appearance of hair in...

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    Joico Hair Shake Liquid-To-Powder Finishing Texturizer 150ml

    Joico

    You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can gen...

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    Joico JoiGel Firm 250ml

    Joico

    Styling Gel. There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a...

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    Joico JoiGel Medium 250ml

    Joico

    Hold : 4/10 Styling Gel. There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything styler that protects h...

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    Joico Zero Heat Air Dry Styling Crème for Fine/Medium Hair 150ml

    Joico

    Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz a...

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    Joico Zero Heat Air Dry Styling Crème for Thick Hair 150ml

    Joico

    Joico's Zero Heat Air Dry Styling Creme gives hair that effortless, air-dried look, but without the frizzy unruliness that comes with those blow-dr...

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    Joico Rise Up Powder Spray 9g

    Joico

    Powder Spray. Raise the stakes—and flat hair. Hair is instantly and beautifully volumized, full, and uplifted. The power of this powder styler lies...

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    Joico JoiMist Firm Finishing Spray 300ml

    Joico

    Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...

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    Joico Flip Turn Volumising Hairspray 300ml

    Joico

    It’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made th...

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    Joico Defy Damage Protective Shield 100ml

    Joico

    A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guard...

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    Joico Defy Damage Protective Conditioner 250ml

    Joico

    Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love It Helps prevent and protects from daily damag...

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    Joico Color Intensity Color Butter Green 177ml

    Joico

    They’ll be green with envy when you indulge in this deeply moisturizing -yet-weightless hair treatment — it actually chills out damaged cuticles an...

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    Joico Color Intensity Color Butter Blue 177ml

    Joico

    Ever look at a gorgeous ocean and think, that’s exactly the pop of intense blue I want on my hair right now? With Color Butter Blue, you don’t have...

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    Joico Blonde Life Violet Conditioner 250ml

    Joico

    Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair ever...

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    Joico Blonde Life Brightening Masque 150ml

    Joico

    Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This ...

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    Joico Color Balance Purple Conditioner - 250ml

    Joico

    Preserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while ...

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    Joico Color Infuse Red Shampoo - 300ml

    Joico

    Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So, we thought it...

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Serving the hair and beauty industry for decades, Joico is all about creating the joy of healthy hair. For Joico, overall hair health is one of the most important things about achieving great looking hair, year-round.

Joico’s hair products are designed to improve the hair’s strength, shine and health with every use. With salon-professional haircare products targeting hydration, moisturisation, and colour, you can achieve incredible hair with Joico no matter your hair type or concern.

Featuring a wide range of shampoos and conditioners designed specifically for coloured hair, Joico products are a must for anyone who wants to extend the life of their hair colour and return their hair to full health.

Troya Beauty is one of the only official Australian stockists of Joico haircare products

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    BONDED Keratin Mending Treatment 150ml Duo

    BONDED

    Designed and produced by renowned Australian cosmetologists, this treatment includes an easy, two-step process which will leave your hair healthier...

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    Nak Hair Nourish 375ml Duo

    NAK Hair

    For hair that needs to be handled with care, there’s the NAK Nourish Duo. This soft touch of a cleanser has been formulated to freshen your hair wi...

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    $49.95 - $49.95
    $49.95
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    $99.50
    $94.00
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    $94.00

    K18 Leave-In Molecular Repair Mask 50ml

    K18

    This patented bioactive peptide treatment strengthens and improves elasticity while reversing damage from chemical services, thermal styling, and m...

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    $99.50 - $99.50
    $99.50
    $94.00
    $94.00 - $94.00
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    $81.00
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    Dermalogica Special Cleansing Gel 500ml

    Dermalogica

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    $109.00 - $109.00
    $109.00
    $81.00
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    BONDED Keratin Mending Treatment 150ml Twin Pack

    BONDED

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    $210.00 - $210.00
    $210.00
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