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Spend $110+ On Hair Care - Further 10% Off
Spend $110+ On Hair Care - Further 10% Off

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Virtue

Virtue

Virtue Labs set out to create a biotech company with one goal; to repair hair. Harnessing the transformative powers of Alpha Keratin 60ku, Virtue Labs have created a range of care, treatment, and styling products that deliver immediate results while repairing damage and smoothening the hair over time.

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  • $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    VIRTUE Curl Shampoo 240ml

    Virtue

    A gentle, caring shampoo to add bounce and shine to curly hair. This one goes out to our curly-headed friends, our coily-haired honeys. The Virtu...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
  • $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00

    VIRTUE Refresh Purifying Shampoo 120ml

    Virtue

    A sulfate-free deep cleansing shampoo to refresh and purify hair. Deeply cleanse hair without harsh sulfates with Virtue Refresh Purifying Shampo...

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    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00
  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    VIRTUE 6-in-1 Styler 120ml

    Virtue

    A universal styling cream to help prime and protect hair. Meet the cream that does it all: Virtue 6-in-1 Styler is a lightweight creme-serum that...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • $96.00 - $96.00
    $96.00
    $96.00 - $96.00
    $96.00

    VIRTUE Restorative Treatment Mask 150ml

    Virtue

    A hydrating and shine-boosting mask for dry or damaged hair, in a mini size. Give dry, weak or damaged hair a potent dose of hydration and streng...

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    $96.00 - $96.00
    $96.00
    $96.00 - $96.00
    $96.00
  • $60.00 - $60.00
    $60.00
    $60.00 - $60.00
    $60.00

    VIRTUE Full Conditioner 200ml

    Virtue

    A lightweight conditioner that hydrates and thickens fine hair. Condition, thicken and revive your hair with Virtue Full Conditioner. This creamy...

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    $60.00 - $60.00
    $60.00
    $60.00 - $60.00
    $60.00
  • $54.00 - $54.00
    $54.00
    $54.00 - $54.00
    $54.00

    VIRTUE Full Shampoo 240ml

    Virtue

    A sulfate-free shampoo that adds thickness and volume to fine hair. Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This...

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    $54.00 - $54.00
    $54.00
    $54.00 - $54.00
    $54.00
  • $57.00
    $57.00 - $57.00
    $57.00
    $53.00
    $53.00 - $53.00
    $53.00

    VIRTUE Create 6-in-1 Styler Guard Hairspray 165g

    Virtue

    A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take dow...

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    $57.00
    $57.00 - $57.00
    $57.00
    $53.00
    $53.00 - $53.00
    $53.00
  • $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00

    VIRTUE Full Conditioner 500ml

    Virtue

    A lightweight conditioner that hydrates and thickens fine hair, in a jumbo size. Condition, thicken and revive your hair with Virtue Full Conditi...

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    $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00
  • $56.00 - $56.00
    $56.00
    $56.00 - $56.00
    $56.00

    VIRTUE Curl Conditioner 200ml

    Virtue

    A moisturising conditioner that won’t weigh down curly hair. Curly hair is fabulous, if you ask us, but it’s also picky. Enter the Virtue Curl Co...

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    $56.00 - $56.00
    $56.00
    $56.00 - $56.00
    $56.00
  • $78.00
    $78.00 - $78.00
    $78.00
    $70.00
    $70.00 - $70.00
    $70.00

    VIRTUE Refresh Exfoliating Scalp Treatment 150g

    Virtue

    Virtue Refresh Exfoliating Scalp Treatment 150g is a light, dual-action whipped crème that detoxifies follicles of build-up and impurities ...

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    $78.00
    $78.00 - $78.00
    $78.00
    $70.00
    $70.00 - $70.00
    $70.00
  • $130.00
    $130.00 - $130.00
    $130.00
    $105.00
    $105.00 - $105.00
    $105.00

    VIRTUE Curl Conditioner 500ml

    Virtue

    Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. Repairs cuticle damage, ...

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    $130.00
    $130.00 - $130.00
    $130.00
    $105.00
    $105.00 - $105.00
    $105.00
  • $130.00
    $130.00 - $130.00
    $130.00
    $105.00
    $105.00 - $105.00
    $105.00

    VIRTUE Curl Shampoo 500ml

    Virtue

    Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pa...

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    $130.00
    $130.00 - $130.00
    $130.00
    $105.00
    $105.00 - $105.00
    $105.00
  • $130.00
    $130.00 - $130.00
    $130.00
    $105.00
    $105.00 - $105.00
    $105.00

    VIRTUE Full Shampoo 500ml

    Virtue

    Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil fro...

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    $130.00
    $130.00 - $130.00
    $130.00
    $105.00
    $105.00 - $105.00
    $105.00
  • $57.00
    $57.00 - $57.00
    $57.00
    $54.00
    $54.00 - $54.00
    $54.00

    VIRTUE 6-in-1 Styling Paste 50ml

    Virtue

    Virtue 6-In-1 Styling Paste 50ml is a medium-hold gum that adds texture, volume, and shine to short hairstyles while nourishing and protecting hai...

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    $57.00
    $57.00 - $57.00
    $57.00
    $54.00
    $54.00 - $54.00
    $54.00
  • $55.00
    $55.00 - $55.00
    $55.00
    $49.00
    $49.00 - $49.00
    $49.00

    VIRTUE Create Volumizing Mousse 156g

    Virtue

    Virtue Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signa...

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    $55.00
    $55.00 - $55.00
    $55.00
    $49.00
    $49.00 - $49.00
    $49.00
  • $57.00
    $57.00 - $57.00
    $57.00
    $55.00
    $55.00 - $55.00
    $55.00

    VIRTUE Create Texturizing Spray 140g

    Virtue

    Are you tired of having limp, lifeless hair that won't hold a style? Look no further than the Virtue Texturizing Spray. This innovative formula is...

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    $57.00
    $57.00 - $57.00
    $57.00
    $55.00
    $55.00 - $55.00
    $55.00
  • $57.00
    $57.00 - $57.00
    $57.00
    $55.00
    $55.00 - $55.00
    $55.00

    VIRTUE Curl-Defining Gel 200ml

    Virtue

    Virtue Curl-Defining Gel 200ml is a memory-building formula that deeply nourishes the strands, enhances, holds, and shapes curly lengths without a...

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    $57.00
    $57.00 - $57.00
    $57.00
    $55.00
    $55.00 - $55.00
    $55.00
  • $47.00
    $47.00 - $47.00
    $47.00
    $42.00
    $42.00 - $42.00
    $42.00

    Virtue Refresh Purifying Leave-in Conditioner 150g

    Virtue

    Virtue Refresh Purifying Leave-in Conditioner 150g is a lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaw...

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    $47.00
    $47.00 - $47.00
    $47.00
    $42.00
    $42.00 - $42.00
    $42.00
  • $51.00
    $51.00 - $51.00
    $51.00
    $49.00
    $49.00 - $49.00
    $49.00

    Virtue Refresh Dry Shampoo 128g

    Virtue

    Virtue Refresh Dry Shampoo 128g is a lightweight, invisible dry shampoo that removes build-up, oil, and odour while reviving your style with each ...

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    $51.00
    $51.00 - $51.00
    $51.00
    $49.00
    $49.00 - $49.00
    $49.00
  • $50.00 - $50.00
    $50.00
    $50.00 - $50.00
    $50.00

    VIRTUE Volumising Primer 150ml

    Virtue

    A pre-styling mist to prep and protect hair. Get grip, without the grit with Virtue Volumising Primer. Ideal for creating the perfect foundation ...

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    $50.00 - $50.00
    $50.00
    $50.00 - $50.00
    $50.00
  • Sold out
    $63.00 - $63.00
    $63.00
    $63.00 - $63.00
    $63.00

    VIRTUE Healing Oil 50ml

    Virtue

    A multi-tasking hair oil to repair, protect and hydrate hair. Deliver lightweight shine, softness and hydration to your hair with Virtue Healing ...

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    $63.00 - $63.00
    $63.00
    $63.00 - $63.00
    $63.00
    Sold out
  • Sold out
    $57.00 - $57.00
    $57.00
    $57.00 - $57.00
    $57.00

    VIRTUE ColorKick De-Brassing Shampoo 240ml

    Virtue

    A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair. Hai...

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    $57.00 - $57.00
    $57.00
    $57.00 - $57.00
    $57.00
    Sold out
  • Sold out
    $54.00 - $54.00
    $54.00
    $54.00 - $54.00
    $54.00

    VIRTUE Recovery Shampoo 240ml

    Virtue

    A sulfate-free shampoo for damaged, stressed or dehydrated hair. Cleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle ...

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    $54.00 - $54.00
    $54.00
    $54.00 - $54.00
    $54.00
    Sold out
  • Sold out
    $59.00 - $59.00
    $59.00
    $59.00 - $59.00
    $59.00

    VIRTUE Split End Serum 50ml

    Virtue

    A serum to help seal and repair split ends. Strengthen, seal and rebuild broken ends with Virtue Split End Serum. Packed full of Virtue’s exclusi...

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    $59.00 - $59.00
    $59.00
    $59.00 - $59.00
    $59.00
    Sold out