Sulphate Free

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...

This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technolo...

Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment tu...

A moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take dow...

Virtue Refresh Purifying Leave-in Conditioner 150g is a lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaw...

Trying to figure out what to do with hair that is dry and damaged? This SheaMoisture Raw Shea Butter Moisture Restorative Conditioner offers the pe...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh do...

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps for...

Virtue Refresh Exfoliating Scalp Treatment 150g is a light, dual-action whipped crème that detoxifies follicles of build-up and impurities ...

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. Repairs cuticle damage, ...

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pa...

Virtue 6-In-1 Styling Paste 50ml is a medium-hold gum that adds texture, volume, and shine to short hairstyles while nourishing and protecting hai...

Virtue Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signa...