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What ti does: Instantly erases Red and Orange tones from brunette hair with repairing OPTI-PLEX™ technology. Who it's for: Brunette hair that need...

Instantly removes yellow tones from blonde hair and repairs hair with OPTI-PLEX technology. Benefits: Our market leading Clean Blonde formula has j...

Instantly removes yellow tones from blonde hair and repairs hair with OPTI-PLEX technology. Benefits: Our market leading Clean Blonde formula has ...

Ever look at a gorgeous ocean and think, that’s exactly the pop of intense blue I want on my hair right now? With Color Butter Blue, you don’t have...

Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This ...

Now weve given dark brunettes the joy of Sombre highlights (think: Ombre but subtler and better), its only natural to want to keep those gradually ...

We decided to leave brassy to the band, and give the Sombre Set (the new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with th...

Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes...

The Hot Tools hero dryer for faster frizz controlled drying. Up-close styling, including our innovative Cool Touch Concentrator for the ultimate st...

Olive maximizes your skin?s deepest potential, capturing your natural skin color and amplifying it with super dark results. Benefits: - A natural o...

Look like you've just returned from Rio. Dark Ash gives you an alluring, deep mid-summer look in as little as an hour. Benefits: - A cool, intense ...

Not too light and not too dark, Caramel is perfect for those looking for a classic, golden skin finish in as little as an hour. Benefits: - Natural...

To help you look like you've just stepped off the beach in Positano or flew in from a Mediterranean holiday escape. Violet gives a rich, warm skin ...

Goldwell Dualsenses Scalp Specialist Sensitive Foam Shampoo gently cleanses and instantly soothes for a rebalanced scalp and helps to reduce irrita...

Luminosity for Blonde Hair. Benefits: - Detangles immediately and neutralizes unwanted yellow tones for luminous blonde color reflections. - Produc...