Products

This ultra-rich treatment infuses hair with moisture. It improves hair fibres, strengthens weak strands and helps minimise breakage when used in co...

A gentle formulation that cleanses without stripping strands of natural oils. Leaves hair nourished, shiny, and looking healthy. HAS YOUR HAIR HAD...

This color-safe conditioner helps restore moisture, soften hair, provides slip for increased manageability, primes hair for styling, and helps rest...

An innovative blend of Sugarcane Extract, Meadowfoam Seed with Marshmallow Root, and proteins, this clarifying, color-safe shampoo gently cleanses ...

A universal styling cream to help prime and protect hair. Meet the cream that does it all: Virtue 6-in-1 Styler is a lightweight creme-serum that...

A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair. Hai...

A moisturising conditioner that won’t weigh down curly hair. Curly hair is fabulous, if you ask us, but it’s also picky. Enter the Virtue Curl Co...

A gentle, caring shampoo to add bounce and shine to curly hair. This one goes out to our curly-headed friends, our coily-haired honeys. The Virtu...

A lightweight conditioner that hydrates and thickens fine hair. Condition, thicken and revive your hair with Virtue Full Conditioner. This creamy...

A sulfate-free shampoo that adds thickness and volume to fine hair. Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This...

A lightweight conditioner that hydrates and thickens fine hair, in a jumbo size. Condition, thicken and revive your hair with Virtue Full Conditi...

A multi-tasking hair oil to repair, protect and hydrate hair. Deliver lightweight shine, softness and hydration to your hair with Virtue Healing ...