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VIRTUE Volumising Primer 150ml

by Virtue
Original price $42.00 - Original price $42.00
Original price
$42.00 - $42.00
Current price $42.00
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A pre-styling mist to prep and protect hair.

Get grip, without the grit with Virtue Volumising Primer. Ideal for creating the perfect foundation for any hairstyle, this lightweight priming spray builds, lifts and sets hair with just the right amount of natural volume, while protecting against heat and environmental damage. Enriched with the first-of-its-kind Alpha Keratin 60ku, weakened and damaged hair is strengthened and repaired over time.

What does Virtue Volumising Primer do?
Gives hair a pre-styling boost
Adds natural volume and body
Creates a base for styles to last all day
Strengthens hair over time

Who is Virtue Volumising Primer for?
Anyone who wants to give their hair extra support before styling
Great for those with fine or flat hair sensitive to product buildup
Safe for colour- and chemically-treated hair

Why Will I Love Virtue Volumising Primer?
Lightweight non-aerosol mist
Proteins add body to hair
No stickiness or build-up on hair
Contains Alpha Keratin 60ku, derived from ethically sourced human hair
Is more effectively utilised by the body when compared to animal sources of keratin
Helps rebuild and repair hair strands
After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
8 hours after first application, 94% of women said their style bounced back and restyled easier*
After only 3 uses, 100% of women felt their hair was less limp*
With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull*
Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil
Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
Leaping Bunny certified cruelty-free

*Consumer perception study conducted on 50 respondents after 5 uses/one week.


Is This Suitable?

Sulphate Free, Paraben Free, Cruelty Free, and Vegan Friendly



Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.


Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
Use heat and style as usual for maximum volume and memory.

For a bouncy, voluminous blowout, spray Volumizing Primer throughout roots to mid-shaft and rough dry by flipping your head upside down. Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down. Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.

To create long-lasting, soft, touchable waves: on towel-dried hair, start with 6-In-1 Styler for fine to medium hair or Un-Frizz Cream for medium to thick hair. Follow by spraying Volumizing Primer throughout on roots, section by section. Toss the hair upside down and rough dry on medium to low heat. Finally, mist a bit of Shaping Spray on each section before curling with a hot tool.

Shipping & Returns

All online orders are dispatched from Troya Beauty HQ, Sydney, Australia.

Delivery Terms
Above $50 – Standard: FREE
Above $50 – Express: $4.95
Below $50 – Standard: $6.95
Below $50 – Express: $9.95

Returns & Exchanges
Change of mind returns/exchanges are available for up to 200 days from receipt of item(s), assuming all conditions are met.

Visit our Delivery and Returns & Exchanges page for more info.

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