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VIRTUE Full Shampoo 240ml

by Virtue
Original price $54.00 - Original price $54.00
Original price
$54.00
$54.00 - $54.00
Current price $54.00
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A sulfate-free shampoo that adds thickness and volume to fine hair.

Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Full Shampoo do?
Cleanses the hair and scalp with sulfate-free cleansing agents
Lifts the roots for added volume
Adds density and body to hair strands

What makes Virtue Full Shampoo so unique?
Creates a lightweight lather without stripping or drying out hair
Contains Alpha Keratin 60ku, derived from ethically sourced human hair
Is more effectively utilised by the body when compared to animal sources of keratin
Helps rebuild and repair hair strands
84% of women said their hair felt thicker*
87% of women said their hair had more body*
86% of women said their hair looked fuller*
Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil
Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
Leaping Bunny certified cruelty-free
240ml

*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

What are the key ingredients in Virtue Full Shampoo?
Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.

Hydrolyzed Quinoa
A plant-based protein that helps enhance colour, moisture retention and shine.

Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz.

Biotin
A form of Vitamin B that helps boost hair strength and shine.

Read more...

Is This Suitable?

Dry-Frizzy and Damaged

All Hair Types

Sulphate Free, Paraben Free, Cruelty Free, and Vegan Friendly

Keratin

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Directions

Work a 20 cent coin sized amount of shampoo into a lather between palms.

Apply to wet hair, massage into a rich lather, and rinse.

Follow with Full Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Shipping & Returns

All online orders are dispatched from Troya Beauty HQ, Sydney, Australia.

Delivery Terms
Above $50 – Standard: FREE
Above $50 – Express: $4.95
Below $50 – Standard: $6.95
Below $50 – Express: $9.95

Returns & Exchanges
Change of mind returns/exchanges are available for up to 200 days from receipt of item(s), assuming all conditions are met.

Visit our Delivery and Returns & Exchanges page for more info.

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