VIRTUE Smooth Conditioner 200ml

A hydrating conditioner that smooths hair and reduces frizz.

Add hydration, softness and shine while minimising frizz with Virtue Smooth Conditioner. This moisture-rich formula smoothes down rough cuticles and reduces friction between strands, to target frizz at the source. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Smooth Conditioner do?
Reduces frizz
Protects against humidity
Seals in shine and moisture

Who is Virtue Smooth Conditioner for?
All hair types, especially frizz-prone
Ideal for wavy and curly hair
Safe for colour- and chemically-treated hair

What makes Virtue Smooth Conditioner so unique?
Smooths rough hair cuticles
Reduces friction between strands
Contains Alpha Keratin 60ku, derived from ethically sourced human hair
Is more effectively utilised by the body when compared to animal sources of keratin
Helps rebuild and repair hair strands
97% of women said their hair looked smoother.*
97% of women said their hair looked healthier.*
80% of women felt their hair looked smoother and more hydrated.**
Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil
Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
Leaping Bunny certified cruelty-free
200ml
Also available in 60ml and 500ml

What are the key ingredients in Virtue Smooth Conditioner?
Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.

Shea Butter
A richly hydrating butter that melts into hair, smoothing, softening and conditioning.

Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz.

Pink Pomelo
This fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).