Skip to content
BOXING DAY SALE: Up To 40% Off | Spend $100+ For Extra 10% Off With Code "BD10"
BOXING DAY SALE: Up To 40% Off | Spend $100+ For Extra 10% Off With Code "BD10"

Aus Owned

Free Shipping Over $50

200 Day Returns

Pay Later

VIRTUE Full Shampoo 500ml

VIRTUE Full Shampoo 500ml

by Virtue
Sold out
$130.00
$130.00 - $130.00
$130.00
$105.00
$105.00 - $105.00
$105.00
Afterpay Logo

4 fortnightly installments of $26.25 Info

Klarna Logo

4 interest-free payments of $26.25 Info

Zip Logo

Own it now from $10 per week. Info

Youpay Logo

Let someone else pay with Youpay. Info

PayPal Logo

The smarter, safer way to pay. Info


Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

  • Cruelty Free
  • Sulphate Free
  • Vegan
Read more...

Is This Suitable?

Dry-Frizzy and Damaged

All Hair Types

Sulphate Free, Paraben Free, Cruelty Free, and Vegan Friendly

Keratin

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Directions

Work a 20 cent coin sized amount of shampoo into a lather between palms.

Apply to wet hair, massage into a rich lather, and rinse.

Follow with Full Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

If this product is sealed, please ensure the seal is intact prior to using the product.

Shipping & Returns

All online orders are dispatched from Troya Beauty HQ, Sydney, Australia.

Delivery Terms
Above $50 – Standard: FREE
Above $50 – Express: $4.95
Below $50 – Standard: $6.95
Below $50 – Express: $9.95

Returns & Exchanges
Change of mind returns/exchanges are available for up to 200 days from receipt of item(s), assuming all conditions are met.

Visit our Delivery and Returns & Exchanges page for more info.

Popular Now

  • $110.00
    $110.00 - $110.00
    $110.00
    $99.00
    $99.00 - $99.00
    $99.00

    BONDED Keratin Mending Treatment 150ml Duo

    BONDED

    Designed and produced by renowned Australian cosmetologists, this treatment includes an easy, two-step process which will leave your hair healthier...

    View full details
    $110.00
    $110.00 - $110.00
    $110.00
    $99.00
    $99.00 - $99.00
    $99.00
  • $64.00
    $64.00 - $64.00
    $64.00
    $49.99
    $49.99 - $49.99
    $49.99

    Nak Hair Nourish 375ml Duo

    NAK Hair

    For hair that needs to be handled with care, there’s the NAK Nourish Duo. This soft touch of a cleanser has been formulated to freshen your hair wi...

    View full details
    $64.00
    $64.00 - $64.00
    $64.00
    $49.99
    $49.99 - $49.99
    $49.99
  • $99.50
    $99.50 - $99.50
    $99.50
    $90.00
    $90.00 - $90.00
    $90.00

    K18 Leave-In Molecular Repair Mask 50ml

    K18

    This patented bioactive peptide treatment strengthens and improves elasticity while reversing damage from chemical services, thermal styling, and m...

    View full details
    $99.50
    $99.50 - $99.50
    $99.50
    $90.00
    $90.00 - $90.00
    $90.00
  • $210.00
    $210.00 - $210.00
    $210.00
    $189.00
    $189.00 - $189.00
    $189.00

    BONDED Keratin Mending Treatment 150ml Twin Pack

    BONDED

    Designed and produced by renowned Australian cosmetologists, this treatment includes an easy, two-step process which will leave your hair healthier...

    View full details
    $210.00
    $210.00 - $210.00
    $210.00
    $189.00
    $189.00 - $189.00
    $189.00
  • $145.00
    $145.00 - $145.00
    $145.00
    $109.99
    $109.99 - $109.99
    $109.99

    Dermalogica Intensive Moisture Balance 100ml

    Dermalogica

    Designed for use twice-daily, Dermalogica Intensive Moisture Balance may also be used under makeup or under sunscreen. Over time your skin becomes ...

    View full details
    $145.00
    $145.00 - $145.00
    $145.00
    $109.99
    $109.99 - $109.99
    $109.99
View Favourites

With Every Purchase