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Flash Frenzy Sale - 20% Off!

Use code "FRENZY20" and get 20% off the items in this collection! ENDS SOON!

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  • Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00

    Joico Blonde Life Brightening Shampoo 300ml

    Joico

    There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00
  • Original price $31.95 - Original price $31.95
    Original price
    $31.95
    $31.95 - $31.95
    Current price $31.95

    Joico Body Shake Texturizing Finisher 250ml

    Joico

    There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush...

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    Original price $31.95 - Original price $31.95
    Original price
    $31.95
    $31.95 - $31.95
    Current price $31.95
  • Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $23.00
    $23.00 - $23.00
    Current price $23.00

    Joico Color Balance Purple Shampoo - 300ml

    Joico

    May the force be with you: We think this shampoo deserves honorable mention for its ability to give the phrase "to serve and protect" a whole new m...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $23.00
    $23.00 - $23.00
    Current price $23.00
  • Original price $27.00 - Original price $27.00
    Original price
    $27.00
    $27.00 - $27.00
    Current price $27.00

    Joico Defy Damage Protective Shield 100ml

    Joico

    A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guard...

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    Original price $27.00 - Original price $27.00
    Original price
    $27.00
    $27.00 - $27.00
    Current price $27.00
  • Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico K-Pak Reconstructing Shampoo 300ml

    Joico

    Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps for...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
  • Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00

    Joico Zero Heat Air Dry Styling Crème for Fine/Medium Hair 150ml

    Joico

    Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz a...

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    Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00
  • Original price $31.95 - Original price $31.95
    Original price
    $31.95
    $31.95 - $31.95
    Current price $31.95

    Joico Rise Up Powder Spray 9g

    Joico

    Powder Spray. Raise the stakes—and flat hair. Hair is instantly and beautifully volumized, full, and uplifted. The power of this powder styler lies...

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    Original price $31.95 - Original price $31.95
    Original price
    $31.95
    $31.95 - $31.95
    Current price $31.95
  • Original price $29.95
    Original price $29.95 - Original price $29.95
    Original price $29.95
    Current price $22.00
    $22.00 - $22.00
    Current price $22.00

    Joico Blonde Life Violet Conditioner 250ml

    Joico

    Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair ever...

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    Original price $29.95
    Original price $29.95 - Original price $29.95
    Original price $29.95
    Current price $22.00
    $22.00 - $22.00
    Current price $22.00
  • Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00

    Joico Color Balance Purple Conditioner - 250ml

    Joico

    Preserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while ...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00
  • Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $24.00
    $24.00 - $24.00
    Current price $24.00

    Joico Hydrasplash Shampoo - 300ml

    Joico

    Even fine-to-medium hair gets thirsty… and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydra...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $24.00
    $24.00 - $24.00
    Current price $24.00
  • Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00

    Joico Color Therapy Luster Lock Gloss Oil - 63ml

    Joico

    At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just l...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00
  • Sold out
    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $40.95
    $40.95 - $40.95
    Current price $40.95

    Joico K-Pak Reconstructing Conditioner 1L

    Joico

    On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and drynes...

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    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $40.95
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    Current price $40.95
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    Original price $22.00 - Original price $22.00
    Original price
    $22.00
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    Current price $22.00

    Joico Dream Blowout Thermal Protection Crème 200ml

    Joico

    Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hai...

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    Original price $22.00 - Original price $22.00
    Original price
    $22.00
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    Current price $22.00
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  • Sold out
    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $43.95
    $43.95 - $43.95
    Current price $43.95

    Joico Blonde Life Brightening Shampoo 1L

    Joico

    There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinar...

    View full details
    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $43.95
    $43.95 - $43.95
    Current price $43.95
    Sold out
  • Sold out
    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $40.95
    $40.95 - $40.95
    Current price $40.95

    Joico K Pak Color Therapy Conditioner 1L

    Joico

    Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditione...

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    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $40.95
    $40.95 - $40.95
    Current price $40.95
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  • Sold out
    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $35.00
    $35.00 - $35.00
    Current price $35.00

    Joico Blonde Life Violet Conditioner 1L

    Joico

    Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair eve...

    View full details
    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $35.00
    $35.00 - $35.00
    Current price $35.00
    Sold out
  • Sold out
    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $40.50
    $40.50 - $40.50
    Current price $40.50

    Joico K-Pak Color Therapy Shampoo 1L

    Joico

    This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antiox...

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    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $40.50
    $40.50 - $40.50
    Current price $40.50
    Sold out
  • Sold out
    Original price $136.00
    Original price $136.00 - Original price $136.00
    Original price $136.00
    Current price $41.00
    $41.00 - $41.00
    Current price $41.00

    Joico Hydrasplash Conditioner 1L

    Joico

    Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brill...

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    Original price $136.00
    Original price $136.00 - Original price $136.00
    Original price $136.00
    Current price $41.00
    $41.00 - $41.00
    Current price $41.00
    Sold out
  • Sold out
    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $40.50
    $40.50 - $40.50
    Current price $40.50

    Joico K-Pak Reconstructing Shampoo 1L

    Joico

    Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fo...

    View full details
    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $40.50
    $40.50 - $40.50
    Current price $40.50
    Sold out
  • Sold out
    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00

    Joico Humidity Blocker + Protective Finishing Spray 180ml

    Joico

    Protective Finishing Spray. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against pollution*—all while also ...

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    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00
    Sold out
  • Sold out
    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $40.95
    $40.95 - $40.95
    Current price $40.95

    Joico Blonde Life Brightening Conditioner 1L

    Joico

    Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a ...

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    Original price $135.80
    Original price $135.80 - Original price $135.80
    Original price $135.80
    Current price $40.95
    $40.95 - $40.95
    Current price $40.95
    Sold out
  • Sold out
    Original price $113.00
    Original price $113.00 - Original price $113.00
    Original price $113.00
    Current price $41.00
    $41.00 - $41.00
    Current price $41.00

    Joico Hydrasplash Shampoo 1L

    Joico

    Even fine-to-medium hair gets thirsty… and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydr...

    View full details
    Original price $113.00
    Original price $113.00 - Original price $113.00
    Original price $113.00
    Current price $41.00
    $41.00 - $41.00
    Current price $41.00
    Sold out
  • Sold out
    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico Moisture Recovery Treatment Balm - 250ml

    Joico

    Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in ...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $26.00
    $26.00 - $26.00
    Current price $26.00

    Joico K-Pak Clarifying Shampoo 300ml

    Joico

    Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $26.00
    $26.00 - $26.00
    Current price $26.00
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    Original price $49.95
    Original price $49.95 - Original price $49.95
    Original price $49.95
    Current price $38.00
    $38.00 - $38.00
    Current price $38.00

    Joico K-Pak Intense Hydrator 1000ml

    Joico

    Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment tu...

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    Original price $49.95
    Original price $49.95 - Original price $49.95
    Original price $49.95
    Current price $38.00
    $38.00 - $38.00
    Current price $38.00
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  • Sold out
    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $40.50
    $40.50 - $40.50
    Current price $40.50

    Joico Blonde Life Violet Shampoo 1L

    Joico

    You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly b...

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    Original price $113.16
    Original price $113.16 - Original price $113.16
    Original price $113.16
    Current price $40.50
    $40.50 - $40.50
    Current price $40.50
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  • Sold out
    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico Moisture Recovery Conditioner - 250ml

    Joico

    It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tir...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
    Sold out
  • Sold out
    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico K-Pak Liquid Reconstructor - 300ml

    Joico

    This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stresse...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico Blonde Life Brilliant Glow Brightening Oil 100ml

    Joico

    Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a singl...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
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    Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00

    Joico Zero Heat Air Dry Styling Crème for Thick Hair 150ml

    Joico

    Joico's Zero Heat Air Dry Styling Creme gives hair that effortless, air-dried look, but without the frizzy unruliness that comes with those blow-dr...

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    Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00
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  • Sold out
    Original price $14.00 - Original price $14.00
    Original price
    $14.00
    $14.00 - $14.00
    Current price $14.00

    Joico Weekend Hair Dry Shampoo 255ml

    Joico

    The Weekend Hair Dry Shampoo uses rice starch to absorb excess sebum at the roots, leaving hair feeling fresh and clean. The dry shampoo contains a...

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    Original price $14.00 - Original price $14.00
    Original price
    $14.00
    $14.00 - $14.00
    Current price $14.00
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  • Sold out
    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00

    Joico Defy Damage Protective Masque 150ml

    Joico

    This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more prote...

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    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00
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  • Sold out
    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico K-Pak Reconstructor - 150ml

    Joico

    This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technolo...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
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    Original price $22.00 - Original price $22.00
    Original price
    $22.00
    $22.00 - $22.00
    Current price $22.00

    Joico Hair Shake Liquid-To-Powder Finishing Texturizer 150ml

    Joico

    You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can gen...

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    Original price $22.00 - Original price $22.00
    Original price
    $22.00
    $22.00 - $22.00
    Current price $22.00
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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico Color Infuse Red Conditioner - 250ml

    Joico

    Nourishes and protects hair, Revives vibrancy of red hair, Paraben-free, Reduces breakage by more than 53%.

    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico Moisture Recovery Shampoo - 300ml

    Joico

    When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. ...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
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    Original price $42.00
    Original price $42.00 - Original price $42.00
    Original price $42.00
    Current price $18.00
    $18.00 - $18.00
    Current price $18.00

    Joico Youth Lock Treatment Masque - 150ml

    Joico

    Joico YouthLock Masque 150ml is a nourishing hair treatment that helps reduce hair fall, boost shine, and improve the overall appearance of hair in...

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    Original price $42.00
    Original price $42.00 - Original price $42.00
    Original price $42.00
    Current price $18.00
    $18.00 - $18.00
    Current price $18.00
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    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00

    Joico JoiMist Medium Protective Finishing Spray 300ml

    Joico

    Protective Finishing Spray. JoiMist Medium gives you just the right amount of hold while locking out humidity and particle pollution for healthy-lo...

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    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00
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    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00

    Joico Defy Damage Invincible 180ml

    Joico

    Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of...

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    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00
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    Original price $25.95 - Original price $25.95
    Original price
    $25.95
    $25.95 - $25.95
    Current price $25.95

    Joico Tint Shot Dark Brown Root Concealer 72ml

    Joico

    That colour appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes...

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    Original price $25.95 - Original price $25.95
    Original price
    $25.95
    $25.95 - $25.95
    Current price $25.95
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    Original price $25.95 - Original price $25.95
    Original price
    $25.95
    $25.95 - $25.95
    Current price $25.95

    Joico Tint Shot Blonde Root Concealer 72ml

    Joico

    That colour appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes...

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    Original price $25.95 - Original price $25.95
    Original price
    $25.95
    $25.95 - $25.95
    Current price $25.95
    Sold out
  • Sold out
    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico Color Infuse Red Shampoo - 300ml

    Joico

    Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So, we thought it...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95
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  • Sold out
    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
    $25.00 - $25.00
    Current price $25.00

    Joico Joifull Volumizing Shampoo - 300ml

    Joico

    We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh do...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $25.00
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    Current price $25.00
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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $18.00
    $18.00 - $18.00
    Current price $18.00

    Joico Color Therapy Luster Lock Treatment - 140ml

    Joico

    Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing w...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $18.00
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    Current price $18.00
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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
    $28.95 - $28.95
    Current price $28.95

    Joico K-Pak Reconstructing Conditioner - 250ml

    Joico

    On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness...

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    Original price $33.95
    Original price $33.95 - Original price $33.95
    Original price $33.95
    Current price $28.95
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    Current price $28.95
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    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00

    Joico JoiGel Firm 250ml

    Joico

    Styling Gel. There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a...

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    Original price $24.00 - Original price $24.00
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    $24.00
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    Current price $24.00
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    Original price $25.00 - Original price $25.00
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    $25.00
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    Current price $25.00

    Joico JoiWhip Firm Hold Design Foam 300ml

    Joico

    Firm Hold - Design Foam. Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Foam style...

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    Original price $25.00 - Original price $25.00
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    Current price $25.00
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    Original price $31.95 - Original price $31.95
    Original price
    $31.95
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    Current price $31.95

    Joico Power Whip Whipped Foam 300ml

    Joico

    Hold : 9/10 When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s...

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    Original price $31.95 - Original price $31.95
    Original price
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    Current price $31.95
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