Products

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more prote...

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guard...

Rise and shine with Defy Damage Sleepover, our bedtime bond strengthener that nourishes hair while you sleep. With a brilliant formula that fortifi...

Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hai...

It’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made th...

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can gen...

Protective Finishing Spray. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against pollution*—all while also ...

Styling Gel. There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a...

Hold : 4/10 Styling Gel. There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything styler that protects h...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...

Protective Finishing Spray. JoiMist Medium gives you just the right amount of hold while locking out humidity and particle pollution for healthy-lo...

Firm Hold - Design Foam. Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Foam style...