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Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a ...
View full detailsForget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a s...
View full detailsMasques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This ...
View full detailsThere’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinar...
View full detailsThere’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary...
View full detailsGet ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a singl...
View full detailsNourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair eve...
View full detailsNourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair ever...
View full detailsYou’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly b...
View full detailsYou’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly ba...
View full detailsThere’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush...
View full detailsNow weve given dark brunettes the joy of Sombre highlights (think: Ombre but subtler and better), its only natural to want to keep those gradually ...
View full detailsWe decided to leave brassy to the band, and give the Sombre Set (the new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with th...
View full detailsPreserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while ...
View full detailsMay the force be with you: We think this shampoo deserves honorable mention for its ability to give the phrase "to serve and protect" a whole new m...
View full detailsNourishes and protects hair, Revives vibrancy of red hair, Paraben-free, Reduces breakage by more than 53%.
Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So, we thought it...
View full detailsEver look at a gorgeous ocean and think, that’s exactly the pop of intense blue I want on my hair right now? With Color Butter Blue, you don’t have...
View full detailsThey’ll be green with envy when you indulge in this deeply moisturizing -yet-weightless hair treatment — it actually chills out damaged cuticles an...
View full detailsAt a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just l...
View full detailsSave the day with our “wonder spray for healthy-looking hair every day”! This silky leave-in treatment leaves behind an invisible-yet-powerful shie...
View full detailsGet ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing w...
View full detailsIntroducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of...
View full detailsReplenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love It Helps prevent and protects from daily damag...
View full detailsThis powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more prote...
View full detailsWith a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...
View full detailsA true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guard...
View full detailsRise and shine with Defy Damage Sleepover, our bedtime bond strengthener that nourishes hair while you sleep. With a brilliant formula that fortifi...
View full detailsGet the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hai...
View full detailsIt’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made th...
View full detailsYou’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can gen...
View full detailsProtective Finishing Spray. It’s an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against pollution*—all while also ...
View full detailsForget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilli...
View full detailsForget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brill...
View full detailsA unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is th...
View full detailsPerfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes...
View full detailsEven fine-to-medium hair gets thirsty… and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydra...
View full detailsEven fine-to-medium hair gets thirsty… and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydr...
View full detailsEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body wi...
View full detailsWe’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh do...
View full detailsDreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, cru...
View full detailsStyling Gel. There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a...
View full detailsHold : 4/10 Styling Gel. There’s a whole lot more to JoiGel Medium than just manageable hold. Consider it your do-everything styler that protects h...
View full detailsYour blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement...
View full detailsProtective Finishing Spray. JoiMist Medium gives you just the right amount of hold while locking out humidity and particle pollution for healthy-lo...
View full detailsFirm Hold - Design Foam. Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Foam style...
View full detailsChoosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner...
View full detailsChoosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditione...
View full detailsDesigned and produced by renowned Australian cosmetologists, this treatment includes an easy, two-step process which will leave your hair healthier...
View full detailsFor hair that needs to be handled with care, there’s the NAK Nourish Duo. This soft touch of a cleanser has been formulated to freshen your hair wi...
View full detailsThis patented bioactive peptide treatment strengthens and improves elasticity while reversing damage from chemical services, thermal styling, and m...
View full detailsDesigned and produced by renowned Australian cosmetologists, this treatment includes an easy, two-step process which will leave your hair healthier...
View full detailsNak Hydrating Shampoo and Conditioner Duo is designed for normal hair – dry or colour treated.